I kept seeing my family and friends having to ride in hire boots when no one could fix the issue during a holiday, even their brand new boots would get sent back to be repaired under warranty and we would be back in hire boots. I have seen so many things break down with boots. Strapins were invented as a back up initially, however once I got the dimensions and materials correct, it became very obvious that they were just way better to ride in, even after 3 days in brand new boots. Manufacturers (and shops) want you to buy new boots regularly, hence why snowboard boots don’t have Straps at the top like Ski boots do. It’s just not necessary given the price of boots these days.

This has never been about the money. I could make them look way more expensive and charge more like ‘The Booster Strap’ but that’s not my mission at all. I sent these to Canada for many years for no profit at all for example. I just want them on people’s feet at an affordable price as I know they make a huge difference to the control and feel when you ride. They have too many other uses to list and I’m sure you will find your own one day when you are in need. Believe me when I say the width, weight, length, strength and material used all matter.